Wrap Around Care Lead Generation Campaign
DDM led a digital content campaign for HPC Specialty Pharmacy “Wrap Around Care” Campaign. The Specialty Infusion company lacked updated creative continuity, design and consistent messaging. The company had very little assets when it comes to a digital footprint online. The company’s unique wrap around care model wasn’t being leveraged to its full potential, particularly with providers who refer hemophilia patients and individuals with immunoglobulin disorders. The firm created a series of digital materials for an ongoing marketing campaign to drive leads and overall awareness of the brand by creating its first YouTube channel. The ongoing campaign includes a branded podcast, animated videos, specialized videos for individual sales and inspiring stories featuring both employees and patients who receive care. Additionally, the materials are being used for conferences and meetings to quickly share the HPC evolution and story in a compelling manner.